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"Wheatish" appears to be one of the most common categories, with a choice of "wheatish", "wheatish medium" or "wheatish brown".Despite the many challenges, including shade-ism, that British Asian women face, many find suitable partners and enjoy happy marriages."My friend Sarah is white and we're both around the same age and single," she says."But the difference is I want to find someone of the same faith, so I have a much smaller choice of men." It's not just religion that Samina has to contend with.
Since when did skin shade, religion and the prospect of living with your in-laws become a concern for educated, career women looking for Mr Right?
The last census showed that more British Asian men are marrying outside of their ethnic group than British Asian women.
For Asian men the option to "marry out" is made easier by the fact that it is culturally, and in some cases religiously, less frowned upon to choose a partner outside of their faith than it is for Asian women.
It can be successful and some do meet the man or woman of their dreams in their mother's living room over a nice cup of tea.
However, a parent's idea of a suitable boy or girl can of course be very different to what their offspring has in mind.