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Dedicated to verified college students and alumni (via education database). Alumni cannot initiate or respond to contact or post status updates.All Paid users can message and post and they also have added benefits.But most subscription sites automatically renew until the customer cancels, and those fees can add up.Indeed, for online purveyors of love, business is booming.A decade ago, many sites were free or had minimal fees of around a month.(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.Of that, around

Dedicated to verified college students and alumni (via education database). Alumni cannot initiate or respond to contact or post status updates.All Paid users can message and post and they also have added benefits.But most subscription sites automatically renew until the customer cancels, and those fees can add up.Indeed, for online purveyors of love, business is booming.A decade ago, many sites were free or had minimal fees of around $20 a month.(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.Of that, around $1.1 billion is from online dating, $576 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.

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Dedicated to verified college students and alumni (via education database). Alumni cannot initiate or respond to contact or post status updates.

.1 billion is from online dating, 6 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.

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Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about .4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.

Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

The faster they attracted users, the more useful the sites would be, Brooks says.

It's even worse if you're certain that all those cyber-strangers would see what a catch you are if they would just give you a chance to impress.

“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.

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