Non online dating service
Whilst it’s not uncommon for online dating profiles to stretch the truth a little, marketers of those websites and services must take care to avoid misleading consumers.
It may seem obvious, but don’t make promises about the nature of your service that you cannot who claimed to have a “scientifically proven matching system” because the advertiser couldn’t provide adequate evidence that their website offered users a significantly greater chance of finding lasting love than could be achieved if they didn't use the service.
Similarly, advertisers promoting paid packages should ensure that any who made savings claims on their dating site but had never actually sold any of the packages at the advertised price.
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