Nielsen online dating statistics to communicate dating

China isn’t just the largest market for e-commerce. To win in today’s e-commerce universe, e-tailers and brands need to fully understand the shopping and consumption needs of the Chinese consumer to engage with them effectively.Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate.Savvy manufacturers and retailers outside of China are now using e-commerce as a platform to enter market and find new growth opportunities.Product categories such personal care, diapers, infant formula, grocery food, nutritional supplements and household items are all growing at high double digits and represent a sizeable opportunity for foreign and domestic manufacturers alike.With retailers of all sizes and nationalities looking to tap into this large and eager consumer base, understanding what’s driving these shoppers is essential for success.To better understand this important consumer market, Nielsen has partnered with Alibaba’s Taobao, TMall and other key online mass and niche retailers such as baby specialty stores, health and beauty stores to create the Nielsen’s China e-Commerce Sales Audit, covering 90% of actual online sales of over 30 product categories which we can then project to 100%. While China’s shoppers have been quick to join the e-commerce trend thanks to frequent promotions and low prices, they’re no longer just looking for the lowest price.We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests.By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms.

It’s well known that China is the largest e-commerce market in the world, but you might not realize the huge untapped opportunity it represents for foreign manufacturers and retailers.

The most common negative experiences include being contacted in a way that made users feel uncomfortable, as well as having to block or report someone and being sent unsolicited inappropriate pictures. belongs to the Match Group, an American internet company that owns and operates several online dating web sites including Ok Cupid, Plenty Of Fish, and Tinder.

Based on the wide range of experiences through online contact, many online dating users have taken measures before meeting someone physically they met via a dating website or app. As of the fourth quarter of 2018, the Match Group had 4.3 million paid subscribers across all its platforms in North America.

In addition, an increase in mid- to high-income online shoppers has driven an overseas online purchasing craze in China.

A recent Nielsen survey found 38% of shoppers in Tier 1 cities and 27% in Tier 2 currently make cross border purchases online.

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