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Several theories of mate selection have focused on the psychological responses of the individual to potential mates.
An influential early theory focused on reinforcement, emphasizing the observer's affective response to potential mates (Byrne and Clore 1970).
Although symmetry is attractive in both men and women, small noses and relatively smaller jaws are relatively more attractive in women, and medium noses and large jaws are attractive in men (Cunningham, Druen, and Barbee 1997). "mate assortment in dating and married couples." personality and individual differences 7–221.kenrick, d.
For example, females emphasize social dominance in their partners more than males do (Sadalla, Kenrick, and Vershure 1987). Not all human mating occurs within such bonds; within and across societies, polygamous arrangements are relatively common (Broude 1994). In considering how and why people choose mates, therefore, two points are significant: (1) there are variations as well as universalities across cultures, and (2) there is a distinction between selection of mates for short-term relationships versus long-term relationships. "dominance and heterosexual attraction." journal of personality and social psychology 52(4):30–738.shepher, j. Another theory focusing on individual psychological responses suggested that a person decides that he or she is feeling romantic attraction for another when he or she attributes feelings of arousal to that other (Berscheid and Walster 1974). Findings that people became attracted to others present when they were experiencing arousal due to fear of electric shock, standing on a shaky suspension bridge, or recent exercise were interpreted as support for that theory (Dutton and Aron 1974; White and Kight 1984).