Changi airport dating
While no doubt the move was a quick one for Paktor.
It did raise the question on whether or not such a move is deemed ethical.
However, there were some concerns on the reproduction of an image for commercial gain via a marketing activation.
For another social media consultant who wanted to remain anonymous, when a brand is embarking on real time marketing such as this, time is of the essence, especially when you’re riding on a current trending topic.
However, he added that it is always best practice to ask for permission before reposting an image.
Prantik Mazumdar, managing partner at Happy Marketer, added that that the concerns are more ethical than legal when it comes to using another Facebook user’s content and republishing it.
A total of 500,000 tickets are up for grabs for visits between April 11-16.
Visitors must register online and can register up to four participants.